Tuesday, July 29, 2008

What is Qualitative?

The first I want to tell you about the meaning of qualitative that I understand. Qualitative is used to help us understand how people feel and why they feel as they do. It is concerned with collecting in-depth information asking questions such as why do you say that?. Samples tend to be smaller compared with quantitaive projects that include much larger samples. Depth interviews or group discussions are two common methods used for collecting qualitative information.
Thanks

No comments:

Post a Comment