MICE (Meeting, Incentive, Convention and Exhibition) is International convention and exhibition strategy.
MICE is expected by Thai government that it will force the economic section to become the economic catalyst which can help a domestic economic cycle, especially a domestic vehicle currency which Thailand can earn from holding a convention and from spending of investor in tourism at the same time.
In Bangkok, Thailand, we have three huge convention centers which support MICE; Queen Sirikit National Convention Center (QSNCC), Bangkok International Trade and Exhibition Center (BITEC), and IMPACT arena.
In general, people cannot participate with formal conference but they can visit some exhibition there such as Thailand International Book Fair at QSNCC, Innovation and Technology at BITEC, and Food or Job Fair at IMPACT which are held rotating all year round.
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