Tuesday, July 5, 2011

Goodbye Starbucks Chidlom


Starbucks’ Chidlom branch had been its first branch and served loads of coffee lovers a good many of well-scented-and-tasted coffee cups in Thailand for 13 years. Coffee scent just slipped away from Starbucks Chidlom because it shutdown as of June 30, 2011.

It is no idea for closing this branch down because its location is in heart of Bangkok, where is convenient to come by, and its design inside the branch is attracting to a lot of coffee lovers. Anyone who used to sit and sip a cup of coffee at Strabucks’ Chidlom branch said that the key strength of this branch is baristas whom they are familiar with. This makes its sales—over 250 glasses a day—higher than other branches’ sales.

Many fans of Starbucks’ Chidlom tweeted on social media that they felt sorry for its shutdown. One of them said that it was the last day we met here--Starbucks’ Chidlom branch—with good scented and tasted coffee, circumstance of its branch and our favourite books or beloved friends to chitchat. Also, some tweeted “We’ll miss you, Starbucks Chidlom.” and posted a link of the favourite coffee cup at Starbucks’ Chidlom branch.

A CEO of Starbucks revealed that Central Chidlom is planning to renovate this space in other ways; for goods promotion of hi-end fashion brands, so Starbucks no longer rents the area. Fortunately, there are other branches nearby: The 19th Chidlom in Soi Chidlom and 7th floor of Central Chidlom if you would like to drink a cup of coffee blended by Starbucks.




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