How to choose the best presents to all of people in your life?

My presents must impress them, so I always make a cute or unique wrapping. I consider the characters and personal interests of the recipients. The presents for elderly people are definitely different from those for my close friends, it may to formal presents. For my close friends, I may buy what they want at that time or before. More importantly, the presents I buy must be meaningful for a good start in their life after they get it.